Event Industry Blogs and News
Advocacy Through Access: Thoughts on Medical Congresses in 2024 (Part I)
This is the first blog in Jon Ellms's "Advocacy Through Access" series. To follow along, be sure to...
Workforce Solutions – Step Two: Teach
I’ve had many teachers in my life. My father taught me how to build with my hands, and my mother taught...
Workforce Solutions – Step One: Believe.
<<RECORD SCRATCH>> My finger hovered over the mouse button with the moment's gravity,...
Reimagining Networking
You look at your badge, two perforated tickets tucked into the plastic holder – “ONE DRINK” printed in...
The Cost of the RFP
As live events return from the pandemic shutdown, companies involved in face-to-face marketing are...
A Case Study of Excellence
ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can "play nice" with...
Negotiating the Relationship with Your Exhibit Partner
A new era in exhibit marketing is here. That means that the criteria for finding partners are changing,...
Expanding Event Offerings with Digital and Hybrid Options
Since we have experienced life going from person-to-person to online and back, digital solutions are...