Outcome Communications™
Outcome Communications™ increases the power of your marketing message to drive specific desired behaviors in your customers and prospects, not just create general impressions or feelings.
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Survey
Which challenge has had the most impact on your communication decisions?
It seems like every day, marketers are offered another perfect-way-to-communicate pill. It’s not all snake oil because some of those ideas have made our jobs easier. The best ones force us to become smarter, faster and more accountable. Yet as we’ve gotten savvier, our prospects have somehow become less accessible. How has your marketing approach been affected by the changes in communication over the past few years?
What We're Reading
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Decision Points, George W. Bush Read by: Heather Barry |
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The 4-Hour Body, Timothy Ferriss Read by: Ruth Petitt |
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The Lost Symbol, Dan Brown Read by: Arielle Langlais |
Access partners to create an innovative experience.
The United Technologies Innovation Center, located in Washington, DC, activates a full mix of hip technologies—interspersed with cool old-school scale models—to drive home the message that United Technologies is a company that makes truly innovative products and has its hands in everything from HVAC systems to jet engines.
Case Study: Mölnlycke Health Care
With its Wound Care Division on a six-year roll of double-digit growth and a Surgical Division that has managed to “right the course” after several challenging years, Mölnlycke Health Care executives felt it was time for both Divisions to gather for a joint National Sales Meeting. Despite each Division having a largely unique product portfolio and sales targets, the Mölnlycke Leadership Team wanted to create an event that would help promote the identification of common sales targets and the chance for cross-Divisional collaboration.
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Little Note Nor Long Remember?
By Bruce Morrow
In his Gettysburg Address, Abraham Lincoln used 272 words to define our democracy and call for its preservation. Hundreds of millions more have been dedicated since then to a subject which our 16th president covered in barely four paragraphs that cold November day. More >
Feature
Communication: a history lesson
“The two words ‘information’ and ‘communication’ are often used interchangeably, but they
signify quite different things.
Information is giving out;
communication is getting through.”
American journalist Sydney J. Harris made this observation in the mid-20th century just as broadcasting began to eclipse print as the dominant media for the news. Today, options for pushing information far outstrip anything Harris could have imaged. Business faces new challenges for communication in his sense of the word, but the options offer unprecedented opportunity. More >